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I kept hearing about hiring a branding agency but never really understood what they actually do or why I'd need one. Found an article that breaks it down simply – what a branding agency is, how they help shape identity, what's included in a typical project, and even profiles of top agencies with their specialties and budget ranges. It covers everything from strategy to visual identity to messaging. If you've been wondering what is a branding agency and whether you need one, this is worth a read.