Agencies usually monitor Google Search Ads through a mix of tools and regular processes. Here's a quick breakdown of how it’s typically done:🔹 Google Ads Dashboard – This is where most of the core performance monitoring happens. Metrics like CTR, CPC, conversions, and Quality Score are tracked daily or weekly depending on the campaign scale.🔹 Google Analytics (GA4) – Super important for understanding what users do after clicking the ad. It helps us connect the dots between ad spend and actual business results.🔹 Looker Studio (Data Studio) – Many agencies build live dashboards to share with clients, making it easy to visualize performance over time. Some also use tools like Supermetrics or Swydo for automated reporting.🔹 Alerts & Scripts – Setting up automated alerts (e.g., if CPA spikes or conversions drop) helps catch issues early. Some agencies even use scripts for auto-pausing bad keywords or adjusting bids.🔹 Conversion Tracking – Proper setup through Google Tag Manager is key. Without reliable tracking, everything else kind of falls apart.🔹 Regular Reviews – Most agencies will do monthly or biweekly performance calls with clients to go over results, adjust strategy, and talk about scaling or optimization opportunities.It’s all about balancing automation with strategic human oversight.