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- Wowi
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I feel like my folders are running my workflow — Do I need a DAM?
Over the past months I’ve been trying to clean up our company’s media structure on my own. I created naming conventions, archive folders, and even documentation so others would follow it. Yet every week I still end up searching longer than actually working with the assets.At what point did you personally realize you weren’t dealing with a discipline problem anymore but actually needed a real DAM solution?
- Overthetoppy
- wuwt fan status
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Re: I feel like my folders are running my workflow — Do I need a DAM?
For me that moment came when two colleagues recreated a campaign because they couldn’t find the original files I organized the week before. I understood then that structure in folders cannot scale once multiple teams and versions collide. What helped me was reading an independent digital asset management resource called dam.fan.It explained the difference between storage and retrieval architecture in a very practical way. After that I stopped tweaking folder trees and started defining metadata instead. That alone already improved discoverability before we even selected software. The biggest takeaway was realizing DAM is less about storing files and more about governing meaning. Once I saw that, implementation became a strategic step instead of a desperate fix.
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