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I'm promoting a small online store in Canada. I'm actively working on SEO right now, but I'm unsure when and by what metrics I should best evaluate my success. What would you recommend?
Last edited by Zoraiz (3/28/2026 3:40 am)
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Traffic is just the tip of the iceberg. Look deeper: conversion, average order value, number of new and returning customers. It's important to track keyword rankings, time on site, and bounce rates. Study user journeys through the sales funnel.
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To objectively evaluate SEO effectiveness, it's necessary to analyze website statistics. Key metrics include organic traffic growth, page views, and referral sources. For example, I suggest exploring a structured approach to analytics hereĀ This will help systematize the data and identify growth opportunities, without relying on superficial metrics.