Hi all! I’m building an early-stage tech startup with a small but passionate team, and we're finally at the point where branding is becoming a top priority. The problem is, none of us have real branding experience. We’ve brainstormed names, logos, and slogans over late-night pizza sessions, but everything either sounds too generic or too “trying too hard.” Since we’re based in Austin and want our identity to reflect that local innovative energy, I’m hoping someone can point me toward agencies that actually understand the intersection of tech + Austin culture. I’m also curious how much involvement is expected from the founder side—do agencies usually guide you through the whole strategy, or are you expected to show up with a clear vision already? Would love to hear some detailed impressions from anyone who has gone through this stage.